It is imperative that there be a sustained and increased presence of tobacco control in Calgary in order to reduce tobacco use initiation and increase cessation.

In order to fulfill this purpose, Smoke-Free Calgary will provide various tobacco reduction initiatives, covering a broad range of issues including, but not limited to, prevention, cessation and protection. Initiatives may include:

• Assisting with comprehensive reviews of bylaws and official community plans
• Raising awareness of the dangers of tobacco use and any tobacco products that are available in Calgary
• Endeavouring to fill gaps and avoid duplication in tobacco reduction services in the Calgary region.
• Improving opportunities for collaboration among members and their agencies

• Effective media and promotional activities
• Mobilization and coordination of resources
• Public education and awareness
• Participation in advocacy initiatives